Do you have a passion for all things EVENTS? Does the glitter, excitement, and romance that goes with them send a shiver up your spine?Do you get a buzz from organisation?Can you move at the speed of light and multi task at the same time? Do you have the patience of a saint, the skin of an alligator and the soul of an artist?If so, then this could be the career for you.
To celebrate the launch of our new website and ‘Virtual Academy’ we want to give one lucky student the chance to win our ‘So You Think You Can Plan?’ competition.
Simply enroll in any one of the Academy’s courses by 31 August, 2009 and complete the competition assignment & you will go into the draw for this great prize:
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$500 Cashback on the cost of your course
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Free Membership to our Mentor Program (to help you start your own Wedding and Event Planning business) valued at over $2,000
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Profile on the Academy Website when you complete your course (a great marketing and advertising tool)
As part of the conditions of your prize you will also be invited to become a guest blogger for the Academy. As our guest blogger you will write a monthly blog about your experience as a student with the Academy.
Competition Assignment
A client has approached you and asked you to help them plan and organize an event to celebrate the 20th Anniversary of their company. The company is an Australian company that designs and manufactures a range of fashionable, high end handbags. Their main consumer market is females between the ages of 25 – 50 with a healthy disposable income. They have a celebrity endorsement from the Veronicas and want to throw a party to celebrate 20 very successful years in business. The party will include 200 of their best clients and will be held in Sydney. Your mission should you choose to accept it, is to suggest a theme for the event. We are not interested in prices, budgets or any of the practical side of things we want to see how creative you can be.
To enter the competition you need to submit a storyboard of your ideas along with a descriptive proposal of what you would incorporate within the event and why. The storyboard should be in the format of an Inspiration/Mood Board and acceptable formats include: PDF, Publisher, Power Point or Word.
Creating a Story Board for an Event
Amood/storyboard is a tool used by event designers to help them get a good idea of what their clients are looking for. Mood boards are basically collages of items such as photographs, sketches, clippings, fabric swatches and colour samples. Amoodboard can be actual or virtual. In our case we are aiming for a virtual board so you can submit it to us by email. Amoodboard is used by many different types of designers such as those in fashion and interior design.
A decorating mood board often contains magazine clippings of furnishings that inspire the design concept. Sketches and a floor plan are also usually included on the board. Paint chips and other colour swatches are also featured on a decorating moodboard. The client can view the moodboard and decide whether he or she likes the main design concepts the board represents.
A fashion moodboard usually has sketches of garments as the main focus of the board. Fashion mood boards may also have magazine clippings or other sketches of what inspired the designer such as pictures of ocean waves for the design of a dark blue silk gown. Trimming details and ribbon could also be on a fashion moodboard.
Mood boards are a great way for event designers to present their take on a theme to clients. For example, if a client tells a designer that he or she wants a Las Vegas style theme then you can start to gather pictures etc of everything that you associate with Las Vegas. By putting the ideas on amoodboard first, the designer can make sure the client likes the ideas. You don't have to be a professional event designer to create a moodboard it’s all about opening your mind and getting creative.
This is exactly what we want you to do with this assignment – get creative. Brainstorm your concept and then start researching and finding anything that is related to your chosen theme. Once you have a nice large selection you can then start to rationalize your choices, but pick colours, shapes, words and pictures that you feel will really do your theme justice and appeal to your client, rather than what you like.
